We’ve just spent a lovely afternoon immersed in the analytics of our website, Houzz boards, Instagram and Facebook pages. Wowsers, you do like a before and after, don’t you? Time and time again, our transformation images and posts perform exceedingly well compared to other keywords and hashtags, second only to behind the scenes posts, which signify the ‘during’ of a before and after transformation process.
Before and afters are dramatic. They’re easy to visualise for your own experience and they tell a distinct story. In fact, around 62% of new clients found us via our before and afters, and request a similar transformation for their space. However, there’s not so much focus on the transformative ‘during’ that happens between the before and the bedazzling after.
When we hold an initial meeting with a client, either on site at your home or virtually via our e-decorating service, we get to the nitty-gritty of your life and your space- the detail is where we unearth the gold!
We see our role as helping people articulate their vision for a space. We ask about your space as it is currently, how you’d like it to be, how you intend to use it, the feelings you want the space to evoke (energised, relaxed, connected to your family, or a place to connect uninterrupted with the AFL) and any other considerations that need to be taken into account. We clarify your vision, and then we bring it to life, or give you the tools to do so.
We might also speak with other trades, particularly in the case of a new build or a renovation project, and we come up with a visual look book and a detailed shopping list which will inform everything from flooring, to window treatments, and everything in between. Bottom line, there’s a lot of prep work behind a successful ‘after’, and the more prep we are able to do, the smoother the process. We don’t dictate your interiors; rather we translate your feelings and desires into the space you may not be able to verbalise. The number one consideration? Trust in the process, and soon you’ll be enjoying your own ‘after.’
Want your own before and after? Please get in touch. We’d love to work with you!
